5 things you need to know about mobile-first indexing

In March 2021, Google is expected to roll out mobile-first indexing. This means that soon, websites that are the most mobile-friendly will get priority ranking. If your business has a web presence there’s still time to improve your search engine optimization for mobile searches. Get prepared to outrank the competition by acting on these five things you need to know about mobile-first indexing.

  1. Website Usability Takes Priority

Mobile versions are naturally smaller than desktop versions. Therefore, it’s understandable that website design for mobile devices includes checking text font sizes. Avoid tiny fonts because it forces the user to zoom in and this negatively affects user experience. Make fonts big enough to read with ease on a smaller mobile device. A top SEO company knows how to accomplish this. It’s important because if users always have to zoom in, they will quickly lose interest and abandon the site.

A common design style error is using pixels to size fonts as opposed to points. Points size fonts are based on the dots-per-inch (DPI), however, a pixel equals 163 DPI. Pixel fonts don’t adjust well on different screens because the size stays the same. What’s more, when you update content, managing pixel font settings can be an ongoing problem to address. Point sizing your fonts is the best solution to getting and staying mobile friendly.

  1. Websites Must Load Fast

Compress images for faster page loading. Do this by loading images later using browser-level lazy loading. This means that if an image isn’t needed, a user can still scroll the content. Since Googlebot has to see all viewpoint content once it’s visible to index it, loading images has to be done correctly for search engine optimization.

And if you haven’t already, switch to HTTPS for a more secure connection. Google recognizes plain HTTP as not as secure.

  1. Google Has a Mobile-Friendliness Test All Business Websites Should Use

Find out exactly what you need to improve on your site by checking it on Google’s test for mobile-friendliness. If it returns any issues at all, contact an expert website marketing agency for assistance. Websites that have no issues will outrank those with one or more.

  1. There’s a Focus on Mobile-Friendly Navigation Formats

Websites that consider how users navigate on mobile devices will rank higher. If you have a lot of pages, use a hamburger menu button (the three-dash icon at the top of a website) to hide links so they’ll drop down when the user clicks the icon.

  1. Responsive Website Design (RWD) Benefits Mobile Viewing

The appearance of a webpage is always consistent on different devices if it has RWD. If your website doesn’t look scaled correctly on mobile, it will rank lower than one that has RWD. It’s much easier to maintain a site with RWD as well. There’s no need to alter the settings for desktop and mobile versions either. It automatically resizes the webpage to fit the device’s screen.

The internet is huge, but the competition is growing. We can help you get mobile-friendly. Trust the award-winning digital marketing agency 1 Source Media Group and get measurable results. Contact us and request a quote today!

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