A Guide to Basic Website Design

If you are planning to quit your day job and join the millions of entrepreneurs who went out on their own, there is much to consider. Once you have come up with a sound business concept that you feel sure will work, you need to spend some time thinking about your website design, and with that in mind, here is a guide to basic web design.

  • Simplicity – Don’t make the mistake of thinking that lots of flashing graphics will make your site more attractive to users, indeed, research shows that the opposite is true; people prefer websites that are simple in design and present the information in a clear and easy-to-read way. Giving users too much information at once will do nothing to encourage people to spend time on your website, so try to prioritise the information you wish to present.

  • Fast Page Loading – Today’s generation of Internet users expect pages to load fast and if it takes too long for a page to load, the majority of users will simply find another provider, which isn’t a difficult thing to do using a search engine. While this is not a web design issue, it is important when you sign up for a web hosting package to ensure that you have sufficient bandwidth to load your pages quickly.

  • Consult with a Web Design Professional – Rather than spending a few years learning the art of web design, you should outsource your web design to a professional. If you are looking for web design in Geelong, an online search will help you to find a local web design specialist, who can put your concept into code and create a platform that reflects your company and what you are all about.

  • Prioritise your Content – This will help to make your website easy to navigate, and if users find it difficult to find what they are looking for, they will simply move on to the next website on the search list. Resist the temptation to create a lot of pages, as this can make site navigation more difficult, and research tells us that people prefer to scroll down a page to clicking on a link that takes them to a new page. Once you make contact with an established web developer, they will take a look at your content and help you to categorise and prioritise the information, enabling users to quickly access what they are looking for.

  • Clever Use of Graphics – While graphics are an important tool with web design, it certainly isn’t a case of the more, the better. Users get confused if there are lots of flashing graphics on the screen and this can take their attention away from the information you are trying to present. Your web designer would first listen to your ideas, before creating a couple of template ideas, and through a process of elimination, they would end up with a design that best represents your business concept.

With a good web designer in your corner, you can be sure that your digital platform reflects you, your business and what you are offering.


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